Hi there! Though I’ve featured many H&M items in outfit collages before, but I’ve never actually owned an item until this fall. H&M was always too far away for me to bother going (think two hours + too much tax), but I’ve always loved their designs, so you can imagine how happy I was when it was announced that the store would be opening at my local mall.
Because the prices are pretty reasonable for what it is, I wasn’t that disappointed with the quality because, like my mom always says, “What you pay is what you get.” I swear, it’s like her little life motto or something.
Aside from the quality, something that really bugged me happened in the change room. I’m pretty petite, so I’ve always reached for the extra-smalls or the smalls at most unless I want something to be super baggy or whatever. When I was shopping at H&M, I figured it’d be the same thing because I had no reason to think otherwise. Oh, boy was I wrong.
I have never been to a store where there were such big differences between its sizes and another stores. But why is that? Why is it that H&M’s sizes are minuscule compared to its competitors?
H&M’s target audience consists mostly of teenage girls and young adults (give or take) and that group is already so vulnerable and their self-esteem is generally already lacking, so this is really quite the blow to one’s self-esteem. If you’re already struggling with your size or aren’t very happy with it, the harsh change room lights and the bigger size number doesn’t exactly help. Why H&M does this, I don’t even know. They’re supposed to appeal to average people and accommodate everyone, not super skinny girls either blessed (depending on how you see it) with a fast metabolism or models.
Don’t get me wrong, I love H&M’s clothes, but the sizes bother me nonetheless. Unless they decide to change it, of course and make everyone feel a bit better about themselves.
Have you had the same problem with H&M? Why do you think their sizes are so small? Any complaints/comments/suggestions? Share your stories below!
Thanks for reading!